PPC Training

adwords-pano_17321

Google Adword  (PPC) Training Course

Day 1:·         Introduction to Adwords

·         Basics of Adwords

·         Why we need PPC

·         Importance & Benefits of PPC

·         Types of billing.

·         Types of keywords -Broad,

Phrase, Exa d, Phrase, Exact,

Modifier, Negative

 

 Day 2:·    Adwords account set up via

(Gmail id p via)

·         Google Adword Account

Structure (campaigns & Ad

Group , Ads, Keyword )

·         Search Keyword by Google

keyword Planner

·         How to do Keyword Research

for PPC search for PPC.

·         Shortcuts of keyword Planner

Tool.

 
Day 3:·         Adwords Live Project Overview

·         Quality Score & How do we increase quality Score

·         What is Impression & What is Conversion .

·         What is CTR & How do we increase CTR

·         How Quality Score Effect on Bids?

·         AD Rank Formula & Algorithm

·         What is Landing Page?

 

 Day 4:·         Call Extension

·         Site link extension

·         Social extension

·         Review extension

·         Call out extension

·         Location Extension

·         Automated extension report
Day 5:·         PPC campaign Navigation -On Live Project

·         How to create effective Ad copies

·         Types of Bids

·         In how many levels Google divide bids

·         Difference B/W Ad Group Bids & Keyword Bids

·         Rules set up & Benefits

 Day 6:·         Types of ads Search Network

·         Dynamic Search Ads

·         Call only ads

·         App Install Ads – Search

·         Dynamic Keyword Insertion

·         Mobile Only Ads

 
Day 7:·         Display Ads & Benefit

·         Introduction to Google Display Advertisement

·         Types of targeting -Contextual, Interest Base, Placement, Topic, Demographic

·         Narrow Targeting Use & Benefits

·         Exclusion

·         Site Category Exclusion Tool

·         Bidding Type -CPC & CPM & ECPC & CPE

 Day 8:·         Remarketing Implementation Use & Benefits

·         Standard Remarketing V/S Dynamic Remarketing

·         Types of standard Remarketing

·         Tag based remarketing

·         Rule Based remarketing

·         Custom combination Based Remarketing

·         RLSA – Remarketing List of search Advertisement

·         Display Network Remarketing

 
Day 9:·         Live Project Overview

·         Placement Performance Report

·         Remarketing

·         Relative CTR

·         Strategies & Optimization

·         Display Planner -Helpful for optimization

 

 Day 10:·         Filter use and benefits

·         Labels in adwords

·         Script reporting in adwords

·         Shared Budget Feature

·         Negative keyword list

·         Placement exclusion list

·         How to check new opportunity in adwords

·         Invalid clicks

·         IP tracking

·         IP exclusion
Day 11:·         My Client Center -Use & Benefits

·         How to Link & Create New Account

·         How to Define Access

·         How to Assign Projects to Team under you

·         How to change client manager

·         Labels in MCC

·         How to transfer Single Account From 1 MCC to Another

 Day 12:·         Analytics Matrix

·         How to create analytics account

·         How to link analytics account with adwords account

·         How to check demographic reporting for paid ads in analytics

·         How to create goals

·         How to import goals into adwords

·         How to test performing page

·         How to check paid campaign performance in analytics

·         Real time data analytics

·         Remarketing in Analytics

·         How to create analytics goal funnel

·         How to add analytics segment in adwords account.
Day 13:·         Face book Ads

·         Billing in face book

·         Post Engagement Ads

·         Send people to website

·         Video Promotion

·         Optimize for Conversion

·         Face book Likes Promotions

·         Face book Remarketing

 

 Day 14:·         Device parameter

·         Keyword parameter

·         Placement parameter

·         Source url parameter

·         Keyword match type parameter

·         How to find negative keywords in 1 sec

 
Day 15: 

·         Campaign performance reports

·         Keywords performance reports

·         Ad group performance reports

·         Ads performance reports

·         Segment Report

·         PPC reporting structure

·         Dimension Reports

·         Keyword Diagnosis

·         Auction Inside

·         A/B Testing

 Day 16:·         How to create ads -Text, Image Ads and Ad Gallery

·         Engagement Ads Creation – Video Light Box Ads

·         Dynamic Ads Template creation using Spreadsheet

·         Display Video Ads – In video Static Image, In stream Ads (Non Skip)

·         Apps install ads – Text, Video and Image

·         Social+ Ads Promotion -Video Post, Text Post, Live Hangouts

·         General Purpose Ads -Use & Creation

 
Day 17:·         YouTube ADs -Video Ads

·         Pricing Model

·         Distribution Networks -YouTube Search, YouTube Ads & Google Partner Network

·         Types of ads -In stream ads & In display Ads

·         Types of Targeting

·         YouTube Remarketing

 Day 18:·         Adwords Editor

·         How to download & Benefits

·         How to Create New Campaign in Adwords Editor

·         How to add Site Link in Adwords Editor

·         Use bulk editing tools to quickly make multiple changes.

·         Export and import files to share proposals or make changes to an account.

.
Day 19:·         Ad Center (Yahoo & Bing Ads)

·         How to set up Account

·         Bidding & Ad Copies

·         Attributes

·         Tool -Ad preview tool, Codes, Keyword Research

·         Dimension & Ad Extensions

·         How to Import Campaigns

 Day 20·         Types of Ads in Adcenter

·         Text Ads

·         WAP Mobile Ads

·         Dynamic Keywords Insertion

·         Important Keyword Matrix

·         Parameters Ads

·         Mobile only Ads

·         Goal Creation

·         Keyword Match Type

·         Billing in Adcenter

·         Ad Preview & Tool Diagnosis
Day 21:·         Location Extension

·         Site link Extension

·         Call Extension

·         Extended Site links

 Day 21·         Google Shopping Campaign -PLA Ads (Product Listing Ads)

·         Dynamic Remarketing for PLA Ads

·         Google Merchant Center

·         How to connect merchant center with adwords

·         How to create ads in spreadsheet

·         Adwords & Merchant difference

 

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